Why this matters
Category pages are permanent. A running shoes category page will exist as long as your store does, making it the ideal target for link building. Strong links to your category pages raise the authority of the entire category, benefiting every product page within it. Link building is not just about gaining new visibility — it also defends the rankings you have already earned.
Strategies for earning category-level links: create linkable assets like comprehensive buying guides attached to or related to the category; reach out to bloggers and journalists who cover your product area; use press releases via mediatiedote.net to announce new product arrivals or notable category expansions; and leverage native advertising placements. Services like SEOlinkit.fi specialise in building quality links to exactly these kinds of pages.
Prioritise topical relevance over raw domain authority. A link from a running magazine to your running shoes category is worth more than a generic high-authority link. Diverse link sources — editorial, directory, partner, press — are more durable than links from a single type. See also our tips on press releases and native advertising as complementary link building strategies.
SEOlinkit.fi — Quality Link Building
eLuotsi's own link building service. Authoritative, transparent, results-driven links for your WooCommerce store.
Mediatiedote.net — Press Release Distribution
Reach Finnish and Nordic media. Earn editorial backlinks and brand visibility through strategic press releases.
Expert insight — Vesa Nippala
Vesa Nippala has optimised dozens of WooCommerce stores and built the ProsperCart e-commerce platform. This advice comes from real-world experience, not theory. Learn more about Vesa →
Key takeaways
- Category pages are permanent link targets
- Buying guides create linkable assets
- Topical relevance beats raw domain authority
- Diverse link source types