Why this matters
Set up Google Alerts and Mention.com to track every instance where your brand name appears online. When you find an unlinked mention — a blog post reviewing your product, an article citing your store, a forum recommendation — reach out to the site owner and politely ask them to add a link. Conversion rates for this type of outreach typically run 20–40 percent, far higher than cold link building outreach.
Beyond converting existing mentions, actively generate new ones through press releases via mediatiedote.net, native advertising in relevant publications, participating in industry forums and communities, and providing expert quotes to journalists covering your product category.
Track your share of brand mentions compared to competitors in your category. Increasing your mention share is a leading indicator of future ranking improvement — it reflects growing brand authority that eventually converts into direct ranking signals. A systematic brand mention programme is one of the highest-leverage, lowest-cost link acquisition strategies available, especially when combined with the press release approach described in our press release tip.
SEOlinkit.fi — Quality Link Building
eLuotsi's own link building service. Authoritative, transparent, results-driven links for your WooCommerce store.
Mediatiedote.net — Press Release Distribution
Reach Finnish and Nordic media. Earn editorial backlinks and brand visibility through strategic press releases.
Expert insight — Vesa Nippala
Vesa Nippala has optimised dozens of WooCommerce stores and built the ProsperCart e-commerce platform. This advice comes from real-world experience, not theory. Learn more about Vesa →
Key takeaways
- Google Alerts + Mention.com for tracking
- 20–40% conversion rate on outreach
- Generate mentions via PR and native ads
- Monitor mention share vs. competitors