Why this matters
Use Ahrefs or Semrush to export the backlink profiles of your top three to five competitors. Filter for followed links from domains with DR above 30. Categorise the results: editorial mentions — pitch a similar story; directory listings — submit your store; resource pages — reach out to be included; partner pages — establish a similar partnership; and press coverage — build relationships with the same journalists.
Focus especially on link gaps — sites that link to multiple competitors but not to you. These are high-priority targets because they are clearly interested in your product category. Create a systematic outreach spreadsheet and work through it consistently, tracking response rates and follow-ups. Combine competitor link analysis with services like SEOlinkit.fi for a comprehensive approach.
For Finnish market competitors, this analysis often reveals untapped opportunities in Finnish media, trade directories, and industry sites. Revisit competitor link analysis quarterly — as your competitors build new links, new opportunities and threats emerge. This analysis also reveals the link velocity your competitors are achieving, which informs how aggressively you need to build links to close the gap.
SEOlinkit.fi — Quality Link Building
eLuotsi's own link building service. Authoritative, transparent, results-driven links for your WooCommerce store.
Expert insight — Vesa Nippala
Vesa Nippala has optimised dozens of WooCommerce stores and built the ProsperCart e-commerce platform. This advice comes from real-world experience, not theory. Learn more about Vesa →
Key takeaways
- Ahrefs or Semrush for competitor analysis
- Prioritise link gap sites first
- Categorise by type: editorial, directory, PR
- Quarterly review cadence