Get listed in relevant industry directories and partner sites

Why this matters

These links are topically relevant, come from trusted domains, and are exactly the kind of links Google expects to see for a legitimate business in that industry. For WooCommerce stores: identify industry associations, trade groups, and certification bodies relevant to your products. Most maintain member directories with links. If you sell products from major brands, check whether those brands maintain authorised reseller directories.

Look for niche comparison and review sites in your product category. Getting listed typically requires submitting your store for review, but the resulting link and potential traffic referrals are worth the effort. Prioritise directories that require vetting or editorial review — open directories where anyone can list for free provide minimal SEO value. Use SEOlinkit.fi for systematic link acquisition across relevant Finnish and Nordic directories.

Combine directory links with other link types — editorial, press, partner — for a diverse, natural-looking link profile. Monitor directory link quality over time with Ahrefs or Semrush; if a directory's reputation declines, consider disavowing its links. See our tip on competitor link analysis to identify which directories your competitors are already listed in.

Key takeaways

• Industry associations + trade groups
• Authorised reseller directories
• Curated directories beat open ones
• SEOlinkit.fi for Finnish/Nordic listings