Why this matters
Link from high-traffic or high-authority pages to the pages you want to rank. In a WooCommerce store, category pages should link to related subcategories and your best products. Blog articles should link to relevant category pages. Your homepage should link to your most important categories.
Use descriptive anchor text — not 'click here' but the actual keyword. A blog article about how to choose running shoes should link to your running shoes category with that exact phrase as anchor. This reinforces topical relevance. Also ensure that no important page is more than three clicks from the homepage — deeper pages receive less crawl attention and link equity.
Review your internal linking monthly with Screaming Frog, which identifies orphaned pages — pages with no internal links pointing to them — that are effectively invisible to Google regardless of their content quality. Prioritise linking from your highest-traffic pages to your highest-priority ranking targets. Every new blog post should include contextual links to the most relevant category pages in your store.
Expert insight — Vesa Nippala
Vesa Nippala has optimised dozens of WooCommerce stores and built the ProsperCart e-commerce platform. This advice comes from real-world experience, not theory. Learn more about Vesa →
Key takeaways
- Link category pages to subcategories and key products
- Use keyword-rich anchor text
- No important page more than three clicks from homepage
- Monthly audit with Screaming Frog