Why this matters
The key is genuine newsworthiness. A press release announcing a new product line, a significant business milestone, an industry-first product, or a notable partnership gives journalists a reason to write about you. Purely promotional releases get ignored. Focus on what makes your announcement genuinely interesting to an external audience.
For the Finnish market, mediatiedote.net is an excellent distribution service for reaching Finnish media. International distribution can be handled through PR Newswire or Business Wire. After distribution, monitor which publications pick up your release and collect the resulting links. A single release picked up by five to ten relevant publications can generate more link equity than months of manual outreach.
Combine press releases with an ongoing media relations programme. Follow journalists who cover your product category, be a reliable source, and build genuine relationships. Over time this creates a media presence that generates organic coverage even without formal press releases — the most valuable kind of editorial link. For a complementary approach, see our tip on native advertising and on building links to category pages.
SEOlinkit.fi — Quality Link Building
eLuotsi's own link building service. Authoritative, transparent, results-driven links for your WooCommerce store.
Mediatiedote.net — Press Release Distribution
Reach Finnish and Nordic media. Earn editorial backlinks and brand visibility through strategic press releases.
Expert insight — Vesa Nippala
Vesa Nippala has optimised dozens of WooCommerce stores and built the ProsperCart e-commerce platform. This advice comes from real-world experience, not theory. Learn more about Vesa →
Key takeaways
- Newsworthiness is non-negotiable
- Mediatiedote.net for Finnish market
- 5–10 publications per release = strong link equity
- Build ongoing media relationships